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Brand, content & visibility

Words and images people understand

You have a design, but nothing to say on it. Or your texts are long, formal and hard to read. We write clear content and tell your story with photos and video. Structured for people, screen readers and search engines.

The section Stap binnen en voel meteen de rust: six tiles with icons for 8 guests, 4 bedrooms, 7 beds, 2 toilets, private pool and sunny terraces, tabs for outside and inside, and three photos of the house and pool, one taken from the air.
From the Bois d’Anglars case: copy, icons and photos.
In short

What is Content & storytelling at Juwix?

Content and storytelling by Juwix: content strategy, clear copy at B1 level, photography and drone video. Written for people, screen readers and search engines.

Last updated · Juwix, Antwerp

Who it is for
Organisations, practices and small businesses that want to be seen and remembered.
What you get
A content strategy and structure; website copy; tone of voice guidelines; photography and video; alt text, captions and metadata.
How it works
Plan → Write → Shoot → Structure
Where
From Antwerp, for clients across Belgium and Europe.

Sounds familiar?

  • We have a website, but nothing to say on it.
  • Our texts are long, and nobody reads them.
  • We want photos and video that are really us.

What we do

  1. Plan

    A content strategy: who reads what, where, and what they need to know.

  2. Write

    Clear copy at B1 level, with good headings, short sentences and links that make sense on their own.

  3. Shoot

    Photography and video that show the real thing. From the air too, if it helps the story.

  4. Structure

    Alt text, captions, page titles and metadata, so everyone can find and follow it.

What you get

  • A content strategy and structure
  • Website copy
  • Tone of voice guidelines
  • Photography and video
  • Alt text, captions and metadata

In practice

  • Le Mas du Bois d’Anglars

    A holiday home you can feel before you book

    Our part: All the copy for the website, in a warm and calm tone.

    Read the Bois d’Anglars case
  • Pro-Pitch

    A brand that grows from the ground up

    Our part: A content strategy for four audiences and an FAQ with 33 questions.

    Read the Pro-Pitch case
  • Vroedvrouw Amber

    A brand as warm as the care

    Our part: Copy for every service, a page on reimbursement and an FAQ in five groups.

    Read the Vroedvrouw Amber case
  • Doctors Without Borders Belgium

    A website that works for every donor

    Our part: Research on long, difficult texts and how donors really read.

    Read the MSF case

Often combined with Brand strategy & identity and Drone video & photography.

Questions

In which languages do you write?

In English and Dutch.

What is B1 level?

A level of language most adults understand easily: short sentences and common words.

Do you also do photos and video?

Yes, including drone video. We plan the shoot with you and deliver images that are ready for your website and social media.

Where do you work?

Juwix is a small studio in Antwerp, Belgium. We work with clients across Belgium and the rest of Europe.