Display mode
Send a message
Brand, content & visibility

A brand people recognise and trust

You sound like every competitor, or you are just starting out. We define where you stand and who you are for. Then we design an identity that fits: logo, colours, type and a system that works for everyone.

Send a message See the Pro-Pitch case
The Pro-Pitch brand: the white logo on dark green, the typeface Saira and four colours from dark green to white.
From the Pro-Pitch case: logo, typeface and colours.
In short

What is Brand strategy & identity at Juwix?

Brand strategy and identity by Juwix: positioning, tone of voice, logo, colours and typography. Accessible from the first colour choice.

Last updated · Juwix, Antwerp

Who it is for
Organisations, practices and small businesses that want to be seen and remembered.
What you get
Positioning and key messages; values and tone of voice; logo and wordmark; colours and typography; brand guidelines and templates.
How it works
Position → Find the voice → Design the identity → Make it usable
Where
From Antwerp, for clients across Belgium and Europe.

Sounds familiar?

  • We don’t know how to talk about ourselves.
  • We sound like every competitor.
  • We are starting out and have nothing yet.

What we do

  1. Position

    Who you are for, what makes you different and what you promise.

  2. Find the voice

    Values, tone of voice and key messages, in a short and a long version.

  3. Design the identity

    Logo, colours, typography and shapes. Every colour pair is checked for contrast.

  4. Make it usable

    Brand guidelines and templates, so everyone uses the brand the same way.

What you get

  • Positioning and key messages
  • Values and tone of voice
  • Logo and wordmark
  • Colours and typography
  • Brand guidelines and templates

In practice

  • Pro-Pitch

    A brand that grows from the ground up

    Our part: Direction, logo and brand for professional grass care.

    Read the Pro-Pitch case
  • Vroedvrouw Amber

    A brand as warm as the care

    Our part: A full brand start: direction, wordmark, colours, type and tagline.

    Read the Vroedvrouw Amber case

Often combined with Content & storytelling and Product development.

Questions

Do we need positioning before a logo?

Ideally, yes. A logo without a clear position is just decoration. If you already know where you stand, we start from that.

Can you refresh our brand instead of starting over?

Yes. We keep what works and fix what doesn’t, like colours that fail contrast.

Do we get the files?

Yes. You get the logo files, the guidelines and the templates.

Where do you work?

Juwix is a small studio in Antwerp, Belgium. We work with clients across Belgium and the rest of Europe.